How to Print and Mail Postcards Online

 Postcards are one of the most cost-effective ways to reach out to customers and prospects. Clever postcard designs packed with a call to action can pack a punch for businesses across industries.

Postcard printing is versatile – you can send an announcement, offer a coupon or just say thanks. They’re often more memorable than online promotions, because they have a physical presence that grabs attention and inspires action.

You can use custom postcards to promote a new product line, store opening or sales event, or to connect with local customers and build rapport. The key is to keep the message simple, clear and concise – it’s best to stick with your branding guidelines. Unlike email campaigns, you can target your subscribers by location and demographic to ensure your postcards reach the right people at the right time.

Choose a postcard size that offers ample room for your design and messaging. The 4" x 6" postcard is ideal for straightforward ad messages and qualifies as USPS First-Class Mail. The 5" x 7" postcard is more expansive and allows you to create an image-heavy or extremely visual postcard design that stands out in the mailbox.

Add a unique touch to your business postcards with foil stamping and embossing. Foil stamping uses a heated die to adhere multiple colors of foil to the postcard, which elevates the design and adds visual and tactile appeal. Embossing uses a raised die to create a 3D effect that rises from the surface of the card, creating a sense of depth and adding an elegant touch.